In our milestone 30th episode of Watson Weekend, hosts Rick and Jess dive deep into critical eCommerce and marketing strategies. 🌟 Topics Discussed: You Only Move Twice: Beyond: Confounding their own actions again. The impact of board meddling on strategy. When is strategy not really a strategy? Where is the Customer in All of This?…
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In this episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter are joined by Colgate Palmolive’s Diana Haussling, Senior Vice President and GM of Consumer Experience and Growth, CMO and Amy Benford, VP GM of Integrated Marketing. Together, they delve into the transformative experiences and invaluable insights gained at the Cannes Lions International Festival…
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Join us for an electrifying episode of Watson Weekend featuring Erik Huberman, the CEO of Hawke Media, as we dive deep into the transformative world of eCommerce marketing. In this episode, we explore the provocative topic: “Death to ROAS and Attribution: The Art of eCommerce Marketing and the Structure of Finance.” 🚀 Key Insights: –…
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In this episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter sit down with Michael Rosenberg, founder and CEO of PIM Brands, to explore the fascinating journey of his company. Initially founded as “Promotion in Motion” with the idea of advertising on tractor trailers, Rosenberg’s company has transformed into one of North America’s leading…
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Join us for an exciting episode of Watson Weekend featuring Vince Santo, President & CEO of Maze Consulting! Vince shares his vast experience and unique insights on the current state of the eCommerce marketplace and the evolution of agencies in response to changing commerce platforms. Key Topics Discussed: eCommerce Marketplace Insights: Current state of the…
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Loretta Franks, Global Chief Data & Analytics Officer at Kellanova, started her career at Kellogg’s seventeen years ago. Thanks to a recent spinoff, she now works at a company with a 118 year legacy that is also a start-up. In this conversation, recorded live on June 4th, 2024 at Shoptalk Europe in Barcelona, Loretta shares…
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In this episode of Watson Weekend, we are joined by Matt Ezyk, an expert in digital commerce strategy and operations, for an in-depth discussion on the latest trends and insights in the retail and eCommerce world. Topics Covered: – Walmart’s Stellar Performance: Dive into Walmart’s Q1 FY2025 earnings, showcasing their impressive 22% eCommerce growth and…
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Over the years, BRAVE COMMERCE hosts Rachel Tipograph and Sarah Hofstetter have made it a point to focus on the experiences and stories of their guests, and not themselves. As a result, they have never used this platform to highlight the work they do in their day-to-day roles: Rachel as the Founder and CEO of…
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Join us for an insightful episode of The Watson Weekend as we welcome Mariano Gomide de Faria, co-founder of VTEX and a pioneer in digital commerce transformation. With over two decades of experience, Mariano has helped more than 2,600 retailers, distributors, and brand manufacturers globally in their digital transformation journeys. In this episode, we dive…
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In his 13 years with the company, Sean Adams, SVP of Digital Commerce at Utz Quality Foods, LLC, the operating company of Utz Brands, Inc., has boiled their approach down to this simple philosophy: “Build sales overnight and brands over time.” While that philosophy might be simple, succeeding at it is anything but. It starts…
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