Lee

The Watson Weekend | Episode 61: Inside Vivrelle: How This Luxury Membership Club is Disrupting Designer Fashion | The Watson Weekend Ep. 61

April 27, 2025 Lee 50:55 0 Comments

In this episode of The Watson Weekend, Rick and Jess welcome Donna Felix, VP of Product & E-commerce at Vivrelle, the innovative luxury fashion membership club that’s changing how we access designer handbags and accessories. Donna shares Vivrelle’s origin story (written on a napkin during the founders’ honeymoon!), explains how they track thousands of luxury…

The Watson Weekend

The Watson Weekend | Episode 61: Inside Vivrelle: How This Luxury Membership Club is Disrupting Designer Fashion | The Watson Weekend Ep. 61

00:00 / 50:55

The Watson Weekend | Episode 60: Marketplace Mastery: Jordan Sielaff on Amazon Success, AI Evolution & The Future of E-Commerce

April 20, 2025 Lee 56:56 0 Comments

In this episode of The Watson Weekend, Rick Watson and Nick Kaplan dive into the evolving world of marketplaces with special guest Jordan Sielaff, co-founder and CEO of Geared. They discuss Amazon’s potential TikTok acquisition, the Shein IPO’s challenges amid tariff concerns, and the wave of eye-opening Chinese manufacturing content flooding TikTok. Jordan shares his…

The Watson Weekend

The Watson Weekend | Episode 60: Marketplace Mastery: Jordan Sielaff on Amazon Success, AI Evolution & The Future of E-Commerce

00:00 / 56:56

Future Commerce | Episode 399: Everything, Everywhere, All at Once

April 18, 2025 Lee 01:52:07 0 Comments

Andrew McLuhan—author, speaker, and steward of The McLuhan Institute—shares rich, mind-bending perspectives on the current state of culture, media, connection, and commerce. Drawing from a generations-deep intellectual legacy forged by media theorist and philosopher Marshall McLuhan, Andrew explores what it means to live in a world electrified by complete digital immersion.

Future Commerce

Future Commerce | Episode 399: Everything, Everywhere, All at Once

00:00 / 01:52:07

BRAVE COMMERCE | Episode Georgia-Pacific’s Laura Knebusch on Connecting Brand, Retail, and Consumer Experience

April 15, 2025 Lee 27:01 0 Comments

In this episode of BRAVE COMMERCE, Laura Knebusch, SVP of CPG Marketing and Consumer Experience at Georgia-Pacific, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss how she’s evolving the role of marketing inside a legacy CPG organization. Laura shares how her team has shifted from traditional brand marketing to a full-funnel strategy that integrates…

Brave Commerce

BRAVE COMMERCE | Episode Georgia-Pacific’s Laura Knebusch on Connecting Brand, Retail, and Consumer Experience

00:00 / 27:01

The Watson Weekend | Episode 59: Leadership in Crisis: GM’s Sid Jatia on Execution, Team Alignment & Navigating Market Uncertainty

April 13, 2025 Lee 46:49 0 Comments

In this episode of The Watson Weekend, hosts Rick Watson and Jessica Lesesky navigate the turbulent economic landscape with special guest Sid Jatia, VP of Digital Commerce and Service at General Motors. They discuss the week’s top stories including suspended IPOs, Nintendo Switch pre-order rollercoaster, the Prada-Versace acquisition, and the impact of tariffs on retail…

The Watson Weekend

The Watson Weekend | Episode 59: Leadership in Crisis: GM's Sid Jatia on Execution, Team Alignment & Navigating Market Uncertainty

00:00 / 46:49

Future Commerce | Episode 398: The Next Wave of Marketers: Curious, Collaborative, Chaos-Embracing

April 11, 2025 Lee 00:35:47 0 Comments

Live from Optimove Connect, Brian sits down with Optimove CEO Pini Yakuel and Nikolas Badminton, Chief Futurist at Futurist.com, to unpack the philosophical and practical implications of ‘positionless marketing’—a radical rethink of organizational roles in the AI era.

Future Commerce

Future Commerce | Episode 398: The Next Wave of Marketers: Curious, Collaborative, Chaos-Embracing

00:00 / 00:35:47

Future Commerce | Episode 397: The Marketer’s North Star is Myth

April 9, 2025 Lee 01:19:35 0 Comments

Brian goes live at Optimove Connect in London to explore how the idea of “positionless marketing” is revolutionizing the way we think about team structure, agility, and creativity in marketing. He chats with endurance swimmer and environmental activist Lewis Pugh, as well as DAZN’s Ria Chin-You and Optimove’s Paul O’Shea, about marketing’s future and how AI is shaping it.

Future Commerce

Future Commerce | Episode 397: The Marketer’s North Star is Myth

00:00 / 01:19:35

BRAVE COMMERCE | Episode Treasury Wine Estates’ Justin Noland on Navigating Headwinds and Elevating the Wine Experience

April 8, 2025 Lee 24:07 0 Comments

In this episode of BRAVE COMMERCE, Justin Noland, VP of Digital Experience at Treasury Wine Estates, joins host Rachel Tipograph and guest co-host Melissa Burdick live from the ShopTalk floor. Together, they explore how Treasury is responding to challenges facing the wine industry while building stronger digital and consumer experiences. Justin explains how the company…

Brave Commerce

BRAVE COMMERCE | Episode Treasury Wine Estates’ Justin Noland on Navigating Headwinds and Elevating the Wine Experience

00:00 / 24:07

Future Commerce | Episode TEASER Twizzlers and Tariffs

April 8, 2025 Lee 00:04:34 0 Comments

A commerce crisis, a candy controversy, and the worst movie of the year. Phillip and Brian react to the fallout from new tariff policies — and somehow end up debating the structural integrity of pull-and-peel Twizzlers. PLUS: why A Minecraft Movie might be the final straw for family cinema.

🎧 Full episode available for Future Commerce Plus members.

Future Commerce

Future Commerce | Episode *TEASER* Twizzlers and Tariffs

00:00 / 00:04:34

The Watson Weekend | Episode 58: The Amazon Power Play: John Shea Breaks Down Trillion Dollar Tactics & Retail Media’s Future

April 6, 2025 Lee 56:14 0 Comments

In this episode of The Watson Weekend sponsored by Elastic Path, hosts Rick Watson and Jessica Lesesky explore the latest developments in e-commerce and retail with special guest John Shea from Momentum Commerce. They discuss Target’s employee bonus cuts, the Kate Spade x Target collaboration, PetSmart’s ship-from-store strategy, NRF’s optimistic sales forecasts, and Amazon’s potential…

The Watson Weekend

The Watson Weekend | Episode 58: The Amazon Power Play: John Shea Breaks Down Trillion Dollar Tactics & Retail Media's Future

00:00 / 56:14

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The Watson Weekend | Episode 61: Inside Vivrelle: How This Luxury Membership Club is Disrupting Designer Fashion | The Watson Weekend Ep. 61

The Watson Weekend | Episode 60: Marketplace Mastery: Jordan Sielaff on Amazon Success, AI Evolution & The Future of E-Commerce

Future Commerce | Episode 399: Everything, Everywhere, All at Once

BRAVE COMMERCE | Episode Georgia-Pacific’s Laura Knebusch on Connecting Brand, Retail, and Consumer Experience

The Watson Weekend | Episode 59: Leadership in Crisis: GM’s Sid Jatia on Execution, Team Alignment & Navigating Market Uncertainty

Future Commerce | Episode 398: The Next Wave of Marketers: Curious, Collaborative, Chaos-Embracing

Future Commerce | Episode 397: The Marketer’s North Star is Myth

BRAVE COMMERCE | Episode Treasury Wine Estates’ Justin Noland on Navigating Headwinds and Elevating the Wine Experience

Future Commerce | Episode TEASER Twizzlers and Tariffs

The Watson Weekend | Episode 58: The Amazon Power Play: John Shea Breaks Down Trillion Dollar Tactics & Retail Media’s Future

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