In this episode, Richard and Taylor discuss how to navigate the complexities of a distressed business. They dive into three critical steps for de-stressing a struggling business, from cutting costs to optimizing customer acquisition strategies and narrowing down focus areas to regain profitability. Drawing from their experience at CTC and real-world examples, they provide practical…
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In this episode of Commerce Famous, host Ben Marks sits down with Nicole Leinbach Hoffman, founder of Retail Minded and co-founder of the Independent Retailer Conference. Nicole shares her journey from working in marketing for major brands like Adidas to creating a platform that connects retailers with knowledge, resources, and community. She reflects on how she launched her retail education conference series in 2011 and how it evolved over the years, especially with the challenges brought on by the pandemic.
Nicole dives into her latest venture, Stimulate, a B2B sexual wellness trade show designed to support retailers with product knowledge and retail insights in this growing industry. She discusses the intersection of commerce, education, and wellness, explaining how her events provide the tools for businesses to succeed in the ever-changing retail landscape.
Tune in to hear Nicole’s insights on retail, her approach to creating unique educational experiences, and why she believes evolving with the market is key to long-term success.
Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs. Find out more at: www.shopware.com/en/
On this week’s Modern Retail Rundown, the staff discusses the issues plaguing Dollar General as it tries to lure bargain shoppers with its low-priced products. Lululemon’s stalled growth in the U.S. also shows that the company isn’t as economy-resistant as it has been over the last few years. Meanwhile, Foot Locker is scrapping international growth…
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Welcome to another episode of eCommerce Fastlane. Today, We have a special guest, Keri McGhee, the CMO of Attentive. In this episode, we’ll delve into Attentive’s innovative use of AI to enhance customer retention and drive revenue growth, especially during crucial periods like Black Friday and Cyber Monday. We’ll explore how Attentive’s mobile-first approach, using…
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Mastering Black Friday and Cyber Monday 2024: Strategies, Tips, and Tactical Insights – EP13 Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.com Thank you to Gorgias for sponsoring the pod. The #1 eCommerce Customer Experience platform designed to give brands the tools to create amazing customer experiences to…
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Liquid Death is masterful at going viral. But the man leading its marketing team doesn’t like it described as such. “I hate the word viral,” said Dan Murphy, svp of marketing at the canned beverage brand Liquid Death. In his mind, it’s not precise enough. Liquid Death, by all accounts, is a viral product. Its…
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Welcome to another episode of eCommerce Fastlane. Today, our guest is Alexia Dubois, The Founder & Owner of Amour. Amour is a brand that’s making a splash by bringing high-quality European children’s clothing to American families. Alexia’s journey is fascinating. She worked for big names like Cartier and Tommy Hilfiger, where she led important projects…
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In this episode of Commerce Famous, host Ben Marks sits down with Paul Rogers, co-founder of Vervaunt, a London-based ecommerce consultancy and performance marketing agency. Paul shares his journey through the ecommerce industry, starting from his early days in scrappy digital roles to leading major replatforming projects for luxury and premium brands. They dive into the challenges of building and scaling a business in the fast-evolving ecommerce landscape, discussing everything from the rise of AI and machine learning in digital marketing to the complexities of modern replatforming projects. Paul also opens up about the creation of Vervaunt Labs and the innovative digital products his team has developed to solve real-world client challenges. Tune in to hear insights from a seasoned expert who’s always pushing the boundaries of what’s possible in ecommerce.
Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs. Find out more at: www.shopware.com/en/
This week’s Modern Retail Rundown starts by unpacking why price cuts are drawing shoppers back to Target but not Macy’s. Next, Peloton is slowly digging itself out of the red through price cuts and new revenue-generating initiatives. The company’s latest strategy is to charge a $95 activation fee on pre-owned bikes and treadmills purchased through…
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Welcome to another episode of eCommerce Fastlane. Today, our guest is Mike True, the Co-founder and CEO of Prescient AI. In this episode, Mike explains how Prescient leverages historical spending data and advanced AI technologies to optimize marketing budgets beyond the usual platforms like Facebook and Google. He will share insights into Prescient AI’s solutions…
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