2024 was all about getting the fundamentals right—fixing tracking, managing costs, and ensuring brands could survive in a tough market. But 2025? It’s time to WIN. In this episode, we break down the strategy behind breaking the model—moving beyond predictable growth and pushing into new frontiers of scale. Luke Austin, VP of Ecommerce Strategy at…
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In this episode of the ASOM Pod hosts John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan McDonald (Director of eCommerce at Oma’s Pride), and Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane) take a deep dive into the evolving world of sales, breaking down why the traditional hard-sell approach…
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During the weekend when TikTok was briefly offline, Whatnot — a platform that lets online brands and merchants sell products via livestreams on its app and website — saw its user numbers surge. “It was our biggest weekend for new sellers — both in terms of news sign-ups and also sellers who went live for…
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On this episode of The Kara Goldin Show, we’re joined by Giselle Boxer, the visionary Founder of East Healing. Born from a personal quest to overcome Chronic Fatigue Syndrome through Traditional Chinese Medicine, Giselle has transformed her life’s challenges into a thriving business. East Healing, initially launched as Acu Seeds, brings the ancient practice of acupuncture into the modern day with stylish and effective ear seeds, now expanded to include a luxurious line of acupressure tools that cater to a discerning global audience.
Giselle shares the fascinating story behind East Healing’s evolution from a simple idea to a renowned wellness brand that captured the spotlight on Dragons’ Den, where she achieved the unprecedented feat of securing offers from all Dragons. We explore how her commitment to holistic health is changing the way people engage with self-care and how her products blend elegance with therapeutic benefits.
This conversation delves into the brand’s journey, the strategic rebranding to East Healing, and Giselle’s insights on entrepreneurship in the wellness industry. Don’t miss this inspiring episode that’s as much about healing as it is about pioneering a business with heart and innovation. Now on The Kara Goldin Show!
Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at [email protected]. You can also find me @KaraGoldin on all networks.
To learn more about Giselle Boxer and East Healing:
https://www.instagram.com/easthealing/
https://www.linkedin.com/in/giselleboxer/
https://www.easthealing.com
Sponsored By:
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Check out our website to view this episode’s show notes: https://www.karagoldin.com/podcast/642
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Welcome to eCommerce Fastlane. Today my guest is Michael Sirpilla is the CEO and Co-Founder of Society Brands. In this episode, Michael dives into the unique strategies Society Brands employs to help eCommerce businesses scale and thrive. Over the last few years, Society Brands has acquired 12 companies and achieved over $100M in annual revenue,…
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Are you really measuring your ads the right way? In this episode we dive deep into the world of incrementality testing—what it is, why it’s so important, and why most brands struggle to operationalize it effectively. We break down the biggest mistakes marketers make when it comes to ad measurement and how to avoid them….
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Today, Toni and I are talking about the TikTok ban and what’s really going on with social media. From all the drama to what it means for creators and regular users like us, we’re breaking it all down. We’ll chat about what’s popping off,…
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In this episode, I explore how AI tools like ChatGPT and Perplexity, along with recent legal challenges to Google’s monopoly, are transforming the future of search and SEO. You’ll learn how these changes impact your website traffic and discover…
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The expended edition of this podcast is 80 minutes long. We’re sorry, if we had more time, we’d make a shorter podcast. 0:00 – 27:30 NRF Big Show Recap 27:30 – 59:00 Recap of 2024 Predictions 59:00 – 80:00 2025 Predictions Watch a complete…
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Leveraging Technology to Transform Marketing, Drive Sales, and Enhance Customer Experiences
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