In this engaging conversation, Arlen Robinson and Kelly Resendez explore the significance of authenticity in business, particularly for women entrepreneurs. Kelly shares her journey and insights on how to empower others through an abundance mindset. They discuss the importance of aligning purpose with profit, attracting and retaining customers through online events, and the common pitfalls in event promotion. The conversation emphasizes the need for clarity in target audience and the value of building authority and influence in the e-commerce space. In this conversation, Kelly Resendez and Arlen Robinson explore the importance of communication mastery in business, the future of events in e-commerce, and the impact of technology on customer engagement. They discuss how leaders can leverage education to enhance brand value and the necessity of human connection in a digital world. Kelly shares insights on self-sabotage among business owners and emphasizes the need for continuous improvement and adaptation in a rapidly changing environment.

Key Episode Takeaways:

• Empowering women entrepreneurs is a key focus for Kelly Resendez.
• Authenticity in branding is increasingly important for consumer trust.
• Aligning business purpose with profit leads to greater success.
• Understanding your target audience is crucial for effective marketing.
• Adding value should be the primary goal of online events.
• Establishing clear goals for events can guide success.
• Common mistakes include complicating the registration process.
• Leveraging partnerships can enhance event attendance.
• Flexibility and willingness to pivot are essential in marketing.
• Building authority and influence is vital for e-commerce success. You have to continuously get better at communication. Mastery in communication can significantly impact business success.
• Leaders should focus on communication mastery to enhance their influence.
• Education can be a powerful tool for brand value enhancement.
• The future of events will leverage technology for better engagement.
• Human connection remains vital despite technological advancements.
• Self-sabotage is a common issue for business owners.
• Pickleball exemplifies the social aspect of community building.
• Customers expect immediate answers and engagement.
• Investing in personal development is crucial in a changing job landscape.

For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast 

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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

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