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Buckle up, because we’re diving headfirst into politics and commerce! Yep we’re going THERE.

In this no-holds-barred episode of The ASOM Pod, Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma’s Pride) cut through the noise and get straight to the juicy stuff: what happens when brands decide to play in the political arena? They’re breaking down the wildest case studies and spoiler: it’s not always pretty.

Join the ASOM Pod squad as they:
– Expose the real risks of turning your brand into a political statement
– Dish on the balancing act of winning loyalty without losing half your customers
– Debate if brands should stick to selling products or dive into politics (hint: know your audience)
– Serve up unfiltered advice on keeping your brand’s identity intact in the face of controversy
– Highlight the unexpected consequences of political branding on sales and reputation
– Discuss how social media amplifies every misstep and how to handle the backlash like a pro

If you’re ready for some spicy takes, hard truths, and a deep dive into what it really means to mix politics with business, this episode is your front-row seat.
_______

Buckle up, because we’re diving headfirst into politics and commerce! Yep we’re going THERE.

In this no-holds-barred episode of The ASOM Pod, Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma’s Pride) cut through the noise and get straight to the juicy stuff: what happens when brands decide to play in the political arena?

Join the ASOM Pod squad as they:
– Expose the real risks of turning your brand into a political statement
– Dish on the balancing act of winning loyalty without losing half your customers
– Debate if brands should stick to selling products or dive into politics (hint: know your audience)
– Serve up unfiltered advice on keeping your brand’s identity intact in the face of controversy

If you’re ready for some spicy takes, hard truths, and a deep dive into what it really means to mix politics with business, this episode is your front-row seat.
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00:00 Teaser
01:44 Meet The Hosts
03:03 Shoutouts and Sponsor Acknowledgements
04:26 The Intersection of Politics and Business
05:54 Consumer Behavior and Political Alignment
10:08 Case Studies: Brands and Political Stances
15:23 Sticker Mule’s Risky Political Move
24:53 The Evolution of Donations
25:38 Ford’s Bold Stand in Europe
32:55 The Controversial Bud Light Campaign
37:07 Navigating Brand Identity and Politics
47:23 Conclusion and Future Episodes
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Follow Jimmy Kim at:
X: https://www.twitter.com/yojimmykim
Linkedin: https://www.linkedin.com/in/yojimmykim
IG: https://www.instagram.com/@yojimmykim
Tik Tok: https://www.tiktok.com/@yojimmykim

Follow Bryan MacDonald at:
X: https://www.twitter.com/bryanomaspride
LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct
IG: https://www.instagram.com/@anythingbutasalad
Tik Tok: https://www.tiktok.com/@anythingbutasalad

Follow John Roman at:
X: https://www.twitter.com/@JohnMRoman
Linkedin: https://www.linkedin.com/in/john-roman/
IG: https://www.instagram.com/@johnnyromes
Tik Tok: https://www.tiktok.com/@johnmroman

Follow Amer Grozdanic at:
X: https://www.twitter.com/@AmerGrozdanic
Linkedin: https://www.linkedin.com/in/amer-grozdanic
IG: https://www.instagram.com/@amergrozdanic
Tik Tok: https://www.tiktok.com/@amergrozdanic

Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!